People are at the core of everything we do—from our collaborators and cigar makers to the Indigenous communities impacted by our grassroots initiatives. That’s why we proudly partner with The Red Road organization, whose mission to empower Native communities through cultural celebration, education, and faith-based healing aligns deeply with our values.
With each Atsiniki cigar sold, a portion of our profits support The Red Road’s efforts to uplift and sustain Indigenous lives. People make all the difference in our cigars, and our cigars will continue making a difference for people.
The Red Road supports Native communities by celebrating Indigenous culture, educating the public about tribal values, and addressing issues like addiction, abuse, suicide, and poverty. Through events, outreach, and speaking engagements, they foster connection and understanding with surrounding communities. In 2009, The Red Road started Baskets of Hope, a program that provides essential household items to those in need. These baskets have been shared on reservations all over North America. The Red Road also proudly empowers Indigenous women through support groups and emphasizes traditional values to create self-sustaining communities.
To learn more about The Red Road and how you can support their mission, please visit theredroad.org. There, you’ll find ways to support their efforts, explore current programs, and learn more about issues Native Americans are facing all over the world.